Mission + Vision
Mission + Vision
THE DIAKADI INTENTION.
Advanced level, truly individualized personal training, physical therapy and manual/massage therapy are the heart and soul of DIAKADI.
We will make a deep, positive and meaningful difference in the lives of every client by helping them develop an intelligent plan to achieve their ideal body and lifestyle.
Clients will learn to listen to their body, stand taller, and breathe deeper.
They may become inspired to develop a thirst for knowledge, discover new passions in life, or make more time for themselves.
Some may improve their triathlon time or qualify for the Olympics while others will begin to take pride in their bodies and finally fit into their skinny jeans. All of our clients will experience healthy aging while optimizing their healthspan.
They will all learn to slow life down and laugh out loud daily while experiencing pain free longevity and enjoying food without fearing it.
Our clients will own the life they want – one that is joyful and healthy, where they feel alive every day.
LET US INSPIRE YOU TO LIVE YOUR BEST LIFE.
RACIAL EQUALITY.
Our responsibility cannot simply be about ‘Spreading the Love’ and a personal acceptance of others. We must also be actively working to ‘Eliminate the Hate’ in our world, where systemic racism continues to lead to vast levels of inequality and the destruction of families, communities and far too many lives.
We are making the commitment to that education and to becoming more brave in our fight for acceptance, empathy and love for all.
We invite you to take the same initiative for education and inspire actionable change in your life and in your community.
OUR PURPOSE.
Welcoming + Inclusive Community
We are committed to being a brave leader in the fight for acceptance, empathy and love for all ages, races, genders, religions, and sexual preferences. Bullying, harassment, or physical violence has no place in our community and is not acceptable in any form. DIAKADI is a diverse community which promotes a welcoming, inspiring and safe workout environment for every individual to accomplish their ultimate fitness and lifestyle goals.
Powerhouse of Professionals
DIAKADI actively recruits the most results-driven health practitioners and wellness experts of all ages, races, genders, religions, and sexual preferences. We have created a powerful knowledge sharing community and ‘dream team’ within our practice in order to accelerate the success of our clients.
Education is Priority
We view the learning process as infinite. DIAKADI is a leading educator, bringing inspiration and the latest in health and fitness science knowledge to our trainers and clients. We bridge the gap between the education level of a physical therapist and that of a personal trainer – setting the bar for the industry’s standard of what to expect from training sessions.
Intelligent Individualized Programs
DIAKADI is a leader in performance training for generations of people from all walks of life. We believe that every decision made throughout the day has a direct impact on an individual’s health and body. Therefore, our job is to precisely match each DIAKADI client to their ideal coach who will fully assess their body and lifestyle, then provide them with the proper tools for making the most informed and healthy decisions in their workouts as well as all areas of their lives.
An Industry Role Model
DIAKADI strives to be exceptional in all business realms – inspiring advancement in the fitness and wellness industry, becoming a leader and developer of expert health practitioners, and providing memorable customer service to clients.
Inspiring Environment
Our facility is a stylized, well designed athletic space with an energizing environment and a focus on open space, maintaining a natural feel and promoting green living.
Community Work + Giving Back
The DIAKADI Difference program celebrates the above and beyond work of DIAKADI’s independent trainers as they extend their heart-led work outside of the gym and into our community.
The goal of this program is to inspire trainers and clients alike to make their mark in the community around us in whatever way speaks directly to them.
Our Rockstars
Our Rockstars
Meet Our DIAKADI OPERATIONS Staff.
THE MINDS BEHIND THE MAGIC.
Mike Clausen (He/Him/His)
Mike started his training/coaching career in 2002, after finishing paramedic school. In 2004, after working side by side for 2 years at a private gym, Mike & Billy opened DIAKADI Fitness Performance (DIAKADI Body), as a way to coach their clients in a large open space. Mike currently still trains his long term clients, but spends the majority of his time managing the operations of DIAKADI. During his free time, Mike will be found wandering among German Shepherds and listening to country music. He is so thankful that his career has afforded him the time to help volunteer in saving and rescuing at risk German Shepherds for Golden State German Shepherd Rescue. He also helps out Billy at Muttville helping senior dogs get adopted. One day he hopes to spend his time on the Boba Rexcue Ranch so that he can help to foster many dogs at once!
Janet Sanchez (She/Her/Hers)
Born and raised in San Francisco, CA, Janet grew up playing soccer since the age of 4. She has always had a passion for sports and fitness and received her BA in Psychology from San Francisco State University. After she graduated, she knew that she wanted to spend her life doing something that she loves, so she decided to continue her education and learn about the industry she enjoys - fitness! She is currently pursuing her Master’s Degree in the Sport Management Master’s program at the University of San Francisco. In her free time she enjoys going on hikes, working out, or playing pick-up soccer games in the city!
Jeni Hoffert (She/Her/Hers)
Jeni is our gym opener and Referral Director.
Growing up in a small town in Eastern Oregon, Jeni has always been in love with two things: animals and sports. Specifically — basketball.
After college, she spent a couple years in Arizona where she played semi-professional basketball and pursued her Veterinary Technician career.
Jeni moved to the Bay in hopes of finding a new place to call home. You can most likely find her playing basketball somewhere or exploring the outdoors with her camera.
Billy Polson (He/Him/His)
Billy earned his first personal trainer certification and opened his independent trainer practice in 1998 out of a small basement gym in San Francisco. In 2004, he and Mike Clausen opened DIAKADI Fitness Performance (originally known as DIAKADI Body) in order to create the ultimate training experience for San Francisco’s independent trainers and their clients. Currently Billy focuses on new business development for DIAKADI, leads the DIAKADI NEXT Intern Program, and oversees The Business Movement, DIAKADI’s consulting and coursework programs for pioneering fitness entrepreneurs worldwide. From time to time you may see random dogs napping in Billy's office, as he weekly devotes time to volunteer at Muttville Senior Dog Rescue and fosters rescue dogs for Golden State German Shepherd Rescue.